Privacy Policy

This is the privacy policy for Premier Diamonds and it sets out how any information given by you when using our website  is used and protected.

Here at Premier Diamonds we are committed to ensuring that the privacy of all our users is protected and will only be used with discretion, in accordance with this privacy policy.



When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

With your permission, we may send you emails about our store, new products and other updates. 



We process the information we receive from you to provide you with a better service. The information is not downloaded on Premier Diamonds’ hard drive, and we use the following servers to keep your personal data:

  • Google Drive 

  • Magento

  • Mailchimp

Your information is protected under the above softwares’ Data Processing, Security and Privacy Terms. You can find more information on their DPA and Security terms below:

To ensure you receive the best service possible, we use third parties such as Strategy Plus and afforditNOW. Our third parties will not download, save, sell or lease your information and we check their privacy policy to ensure your data is protected. Here you can find AfforditNOW and Strategy Plus’ Privacy Policy.

We keep a hard copy of some of your data. This data is protected by lock in our premises and it is kept for insurance purposes only. The hard copy of your data is kept for a maximum of 10 years and only trained staff can access it. 


How do you get my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at or mailing us at: Premier Diamonds Suite 3206, Branston Court, Branston St, Birmingham B18 6BA UK, United Kingdom


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.


In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies (section 2) so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.


When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.


At Premier Diamonds we are committed to ensuring that your information is secure, for this reason, we have put in place suitable physical and electronic measure to secure and safely keep your information.

All hard copies are kept in a locked cupboard, only accessible by our trained staff. All computers are password protected and all information is on the cloud.

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.


A cookie is a small file which asks to be placed on your computer’s hard drive. After you agree to the use of cookies, the file is added. Its purpose is to analyse web traffic or letting you know when you visit a particular site. Cookies collect and keep information about your online preferences, tailoring your experience.

We use cookies to analyse your site’s data and see which pages you use the most. This helps us improve our website and offer you a better online experience. The data is removed from the system following our analysis.

Overall, cookies help us give you a better website, by seeing what is and isn’t useful. A cookie does not give us access to your device and does not collect any personal information about you.

You can choose to accept or decline cookies. If your browser automatically accepts cookies, you can change your settings to decline cookies if you so wish.

Here is a list of cookies that we use. We’ve listed them here so you can choose if you want to opt-out of cookies or not:

- Google Analytics


By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at or by mail at Premier Diamonds

[Re: Privacy Compliance Officer]

[Suite 3206, Branston Court, Branston St, Birmingham B18 6BA UK, United Kingdom]